CMM goes hybrid at Hannover's new "H'Up" venue
CMM is going hybrid. Due to be held in Hannover, Germany, on 1 and 2 December 2020, it will be the first Deutsche Messe event to use the Hannover Exhibition Center's new H'Up hybrid event location. Connected mobile Machines & Mobility is a combined conference and expo dedicated to the technical components and communication systems that make mobile machines and vehicles possible.24 Sep. 2020
Hannover. CMM is going hybrid. Due to be held in Hannover, Germany, on 1 and 2 December 2020, it will be the first Deutsche Messe event to use the Hannover Exhibition Center's new H'Up hybrid event location. Connected mobile Machines & Mobility is a combined conference and expo dedicated to the technical components and communication systems that make mobile machines and vehicles possible.
Why is CMM moving to the new H'Up event location? How does this year's CMM differ from the 2019 edition? That topics does it cover? Who is its target audience? This press release answers these key questions and more. It is based on a CMMTalks video with CMM boss Jutta Jakobi, who is Deutsche Messe's Global Director Digital Business.
Why is CMM relocating to the H'Up?
Faced with ongoing COVID-19 restrictions, Deutsche Messe decided to run CMM as a hybrid virtual/physical event – and they found the ideal setting for this in the newly created H'Up venue (formerly Hall 18) at the Hannover Exhibition Center. The H'Up is a multifunctional facility with a built-in yet highly flexible and reconfigurable streaming studio. "It features several stages and various backdrop options, making it ideal for both live, in-person presentations and streamed events. Crucially, its design and use comply in every respect with the current public health standards," said CMM boss Jutta Jakobi, Deutsche Messe's Global Director Digital Business. This makes the H'Up the perfect venue both for attendees and the companies and institutions presenting at CMM. Some of the participating companies and speakers will be giving in-person presentations either on the exhibition floor or on stage, while others will be contributing by live stream. Attendees will be able to engage with the conference speakers, company representatives and other participants at the H'Up venue face to face, all while observing current best practice in safety and disease prevention. Or, if they prefer, they can follow the conference action remotely via live stream.
What does the new name, CMM, stand for, and how does the event differ from the 5G CMM Expo held in October 2019?
CMM stands for Connected mobile Machines & Mobility. It is a combined conference and exhibition dedicated to solutions, technical components and services that make mobile machines and vehicles intelligent and autonomous. Its focus ranges from wireless networking solutions for mobile machines and vehicles to technologies for connecting those machines and vehicles to stationary infrastructure. "CMM 2020 is the successor to last year's 5G CMM Expo," remarked Jakobi. "The difference is that its scope extends beyond the new 5G mobile telephony standard, encompassing all technologies that connect mobile machines and vehicles. Hence the name change."
What does CMM 2020 have in store for its target attendees, and who are there?
CMM will feature and spark debate on today's and tomorrow's solutions are fundamental to the development and interconnection of mobile machines and vehicles. This content will be delivered in the form of around 100 presentations, discussion panels, interviews and pitches, plus a supporting exhibition. There are five main topics: Applications, Components, Connectivity, Unmanned Vehicles, Connected Transport Systems, and What's Next. These span a range of fields, including automation, production control, safety and security, artificial intelligence, video monitoring and embedded systems.
The event's broad thematic scope is designed to appeal to a wide audience, including technical specialists, executives, developers and researchers from a range of industries, such as the automotive industry, aerospace, shipping and logistics, mechanical and plant engineering (for mobile systems), agriculture, healthcare, commerce, and the utilities sector. "CMM is aimed at everyone who is involved in driving the development and interconnectivity of mobile machines and vehicles, as well as everyone who is interested in harnessing those technologies within their organizations," explained Jakobi.
What are the benefits of higher-performance networks? What does business stand to gain from faster data transmission rates and reduced latencies?
High-efficiency fast and ultrafast mobile broadband internet connections open up previously undreamt-of possibilities, especially in manufacturing, the automotive industry, healthcare and agriculture. For example, industrial robots can respond in real time to commands from their human operators. Harvesting machines can ply the fields without the farmer even having to leave the house. Doctors can provide safe, reliable healthcare to patients located many hundreds of kilometers away. And police and rescue personnel benefit from fast and stable communications infrastructure in disaster and emergency situations. But perhaps the most innovative and economically significant applications of high-performance mobile networks relate to connected mobile machines and vehicles. The global market for mobile machines alone is worth about 220 billion euros annually.
"We are also investing heavily in connected mobility in our capacity as the organizer of CMM," said Jakobi. "We're progressively transforming our 100-hectare (247-acre) exhibition complex here in Hannover into a multifunctional campus that will be available all year round as a testing ground for 5G real-time use cases. Once the project is completed, the Hannover campus will be one of the world's first – and indeed largest – exhibition centers equipped with full-coverage private 5G infrastructure."
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